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Mission Statement:

AJ Soule is a company with a “street sports” approach for footwear, apparel and accessories.  We are excited to help our customers with “smarter buys” while they focus on what they do best: skateboard, surf, snowboard, drift, bmx, motoX, and other sports.

In today’s world, we overpay due to corporations’ gimmicks that uses the PROs and AMs to increase their Profit!  It’s time to refocus on the sport and KEEP your money for something more important: Food, beers, smokes, and FUN!

AJ Soule’s “LOVE for the SPORT” demands CHANGES for the Athletic JoXs of the world.

AJ Soule Company has plenty of "LOVE for the Sport." It will be providing HIGH quality products without the HIGH price tags."--- Geoff H., CEO

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